DAVID SAMUELS: Rapid-Onset Political Enlightenment.
During the Trump years, Obama used the tools of the digital age to craft an entirely new type of power center for himself, one that revolved around his unique position as the titular, though pointedly never-named, head of a Democratic Party that he succeeded in refashioning in his own image.
Just as in those commercially fed crazes, there was nothing accidental, mystical or organic about these new thought-viruses. Catchphrases like “defund the police,” “structural racism,” “white privilege,” “children don’t belong in cages,” “assigned gender” or “stop the genocide in Gaza” would emerge and marinate in meme-generating pools like the academy or activist organizations, and then jump the fence—or be fed—into niche groups and threads on Twitter or Reddit. If they gained traction in those spaces, they would be adopted by constituencies and players higher up in the Democratic Party hierarchy, who used their control of larger messaging verticals on social media platforms to advance or suppress stories around these topics and phrases, and who would then treat these formerly fringe positions as public markers for what all “decent people” must universally believe; those who objected or stood in the way were portrayed as troglodytes and bigots. From there, causes could be messaged into reality by state and federal bureaucrats, NGOs, and large corporations, who flew banners, put signs on their bathrooms, gave new days off from work, and brought in freshly minted consultants to provide “trainings” for workers—all without any kind of formal legislative process or vote or backing by any significant number of voters.
What mattered here was no longer Lippmann’s version of “public opinion,” rooted in the mass audiences of radio and later television, which was assumed to correlate to the current or future preferences of large numbers of voters—thereby assuring, on a metaphoric level at least, the continuation of 19th-century ideas of American democracy, with its deliberate balance of popular and representational elements in turn mirroring the thrust of the Founders’ design. Rather, the newly minted digital variant of “public opinion” was rooted in the algorithms that determine how fads spread on social media, in which mass multiplied by speed equals momentum—speed being the key variable. The result was a fast-moving mirror world that necessarily privileges the opinions and beliefs of the self-appointed vanguard who control the machinery, and could therefore generate the velocity required to change the appearance of “what people believe” overnight.
The unspoken agreements that obscured the way this social messaging apparatus worked—including Obama’s role in directing the entire system from above—and how it came to supplant the normal relationships between public opinion and legislative process that generations of Americans had learned from their 20th-century poli-sci textbooks, made it easy to dismiss anyone who suggested that Joe Biden was visibly senile; that the American system of government, including its constitutional protections for individual liberties and its historical system of checks and balances, was going off the rails; that there was something visibly unhealthy about the merger of monopoly tech companies and national security agencies with the press that threatened the ability of Americans to speak and think freely; or that America’s large cultural systems, from education, to science and medicine, to the production of movies and books, were all visibly failing, as they fell under the control of this new apparatus. Millions of Americans began feeling increasingly exhausted by the effort involved in maintaining parallel thought-worlds in which they expressed degrees of fealty to the new order in the hope of keeping their jobs and avoiding being singled out for ostracism and punishment, while at the same time being privately baffled or aghast by the absence of any persuasive logic behind the changes they saw—from the breakdown of law and order in major cities, to the fentanyl epidemic, to the surge of perhaps 20 million unvetted illegal immigrants across the U.S. border, to widespread gender dysphoria among teenage girls, to sudden and shocking declines in public health, life expectancy, and birth rates.
Until the fever broke. Today, Donald Trump is victorious, and Obama is the loser. In fact, he looks physically awful—angry and gaunt, after a summer and fall spent lecturing Black men, and Americans in general, on their failure to vote enthusiastically enough for his chosen heir, Kamala Harris, the worst major party presidential candidate in modern American history. The totality of Obama’s failure left party donors feeling cheated. Even George Clooney now disavows him. Meanwhile, Trump and his party are in control of the White House, the Senate, the House of Representatives, and the Supreme Court.
There’s way too much for me to quote here, so needless to say, read the whole thing. (If your browser has a reader view mode that strips away Webpage backgrounds, I would suggest using it, as I found the peach-orange background that Tablet chose to accompany Samuels’ essay to be rather hard on the eyes.)
Found via Mollie Hemingway, who tweets, “This Tablet magazine piece is the most brutal beatdown of David Axelrod and, to a lesser extent, Barack Obama — and their dystopic, authoritarian, and totalitarian approach to gaining and preserving power.” (Account names replaced by full names by me for ease of readability.)
