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IS THAT ALL? Bud Light may lose 18% of grocery store shelf space after Dylan Mulvaney boycott.
Those are rookie numbers. We got to bring those numbers up.
DUMBEST MANAGEMENT MOVE SINCE DYLAN MULVANEY: Users ditch Glassdoor, stunned by site adding real names without consent. “Glassdoor, where employees go to leave anonymous reviews of employers, has recently begun adding real names to user profiles without users’ consent, a Glassdoor user named Monica was shocked to discover last week.”
MULVANEY WAS ONLY THE SYMPTOM; THE DISEASE IS BUD’S RELIANCE ON WOKE MILLENNIAL EXECS WHO HATE THEIR CUSTOMERS: You Won’t Believe How Bud Light Is Trying to Distance Itself From Dylan Mulvaney.
THE ONE-MAN* WRECKING MACHINE: Dylan Mulvaney Named To Forbes ‘30 Under 30’ List For Social Media.
* To be fair and inclusive, behind every one-man wrecking machine is a complicit woman:
OUT ON A LIMB: Dylan Mulvaney Is The Babylon Bee’s Man Of The Year.
GET WOKE, GO…: Ad Firm Tied To Bud Light/Dylan Mulvaney Disaster Fires Multiple Executives.
An ad firm tied to Bud Light’s disastrous partnership with Dylan Mulvaney has axed multiple top employees.
Captiv8 was identified by the New York Post as the third party marketing firm responsible for teaming the two sides up, and it’s now dished out massive layoffs.
The company, which previously fired employees over the summer, laid off 20% of its workers in late September, according to the New York Post. A total of 30 people were fired.
Or to put things in visual terms:
THERE ARE MANY LESSONS THERE: ‘Shark Tank’ star to teach business students about Dylan Mulvaney, Bud Light’s collapsed sales.
I AM BECOME DEATH, THE DESTROYER OF BRANDS: Dylan Mulvaney takes trip to Peru to ‘feel safe’ after Bud Light disaster: ‘I feel very safe’ outside of USA. In the TikTok video, Mulvaney also claimed to have done ‘shaman ceremonies.’
The latter isn’t all that surprising, to be honest: The Return of Paganism.
Related: Former Anheuser-Busch executive ‘shocked’ by company’s losses: Mulvaney partnership ‘was a mistake.’
Axios reported Modelo Especial overtook Bud Light as the top beer seller in the United States in May.
[Anson Frericks, the former president of operations] said Anheuser-Bush needs a CEO that can come up with a clear vision for the company and the brand.
“[Bud Light] was the largest brand in the U.S. because it was remarkably apolitical. It was always about sports, it was always about music, it was about bringing people together. That’s why it was a mistake that they did this campaign in the first place because they were unable to come out,” he said.
No, they certainly came out (including serving as a sponsor of Toronto’s Pride Parade last month), but this was compounded by former exec Alissa Heinerscheid insulting Bud Light’s customer base. As Ed Morrissey wrote in May:
[T]he problem here isn’t so much Mulvaney as it is Alissa Heinerscheid and the execs at Bud and A-B. If not for her derogatory comments about Bud Light’s consumer base, the one-off can for Mulvaney may have passed with only a mild and short-lived impact. Other brands have gone farther in choosing trans endorsers; David wrote yesterday about Smirnoff and its massive parent Diageo, for instance, and Nike actually paid Mulvaney to endorse its line of sports bras with a ridiculous video that all but mocked the athleticism and skills of legitimate female athletes. Why didn’t those brands take the same kind of damage, at least thus far?
Because their execs didn’t go out of their way to insult the people who buy their product. This one-minute clip will likely get at least five lectures in the Death of Bud Light Harvard Business case study.
Exit quote: “In sixty-four seconds, Heinerscheid demolishes her career at A-B as well as any impression that the beermaker knows or cares anything about the people who buy its industrial-level lagers:”
JOE ROGAN SLAMS ‘MENTALLY ILL’ DYLAN MULVANEY AFTER TRANS INFLUENCER SPOKE OUT ON BUD LIGHT FIASCO:
Rogan blamed pressure on corporations to adopt so-called “ESG” — environmental, social and governance standards — adding that Bud Light’s actions proved it was out of touch with “regular people.”
“Take a brand like Bud Light,” Rogan said.
“It’s for blue-collar drinking people and they like to watch football and drink Bud Light and then all of a sudden you have this mentally ill person who’s just an attention whore.”
Rogan then referred to the viral video of Kid Rock using an assault rifle to shoot cases of Bud Light.
“Once Kid Rock shoots your cans, you’ve got real problems,” Rogan said.
The Post has sought comment from Mulvaney and Anheuser-Busch.
Rogan’s latest salvo came after Mulvaney posted a video to her 1.8 million Instagram followers, saying she [sic] felt “a loneliness that I wouldn’t wish on anyone” and that Anheuser-Busch has done nothing to support her as she’s been ruthlessly dragged through the mud in the months following the failed campaign.
The next day, Anheuser-Busch pushed back against Mulvaney’s assertions.
The company said it is “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”
Rogan also slammed Bud Light’s decision to sponsor the Toronto Pride event, calling it “silly.”
And the hits just keep on coming for Anheuser-Busch: Bud Light hit over ‘desperate’ ad with NFL star Travis Kelce: ‘Going for the death blow.’
The ad titled, “Backyard Grunts with Travis Kelce,” appears to be aimed at Bud Light’s alienated male drinkers but most of the video’s comments lambasted the brand for the latest attempt to save face.
“Man Bud Light is going for the death blow at this point,” one commenter wrote. “This is what they think of their client base, stupid grunting cavemen.”
“Hey look! ‘Fratty’ and ‘out of touch’ is back in style at Bud Light,” another wrote.
“I don’t understand how this appeals to Bud Light’s target market, transgender youth,” a third comment said.
Given all the male grunting, are we sure this ad wasn’t left over from Pride month?
Exit question: Too soon?
IMPORTANT TESTING PERFORMED BY MARY KATHARINE HAM: Bud Light, Dylan Mulvaney Force Daydrinkers To Find New Summertime Beer.
FINALLY! Anheuser-Busch Says Mulvaney Was A Mistake.
AB CEO Marcel Marcondes accepted the “Creative Marketer of the Year” award at Cannes Lions, an event held in France described as the “Oscars for the adverting industry.” It seemed ironic that Marcondes was getting this award, however, given that his company lost $27 billion in the wake of the Mulvaney ad campaign.
Mr. Marcondes said told Newmax:
“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble. That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers. Which is to really celebrate and appreciate every consumer that loves our brands — but in a way that can make them be together, not apart,” the marketing exec continued.
Still not seeing an actual apology, either for the can with Mulvaney’s image on it, or for former(?) marketing VP Alissa Heinerscheid insulting Bud Light’s customers as being “fratty” and “out of touch.” As Ed Morrissey wrote last month, “This is what happens when corporations take sides in social debates — especially when their executives either don’t know their customer base, don’t like their customer base — or in Heinerscheid’s case, both.”
And by waging into the culture wars, Anheuser-Busch has managed to anger everyone: Minneapolis gay bar drops Anheuser-Busch products ahead of Pride.
ANHEUSER BUSH EMPLOYEES SAY DYLAN MULVANEY DEBACLE WAS DELIBERATE BRAND DESTRUCTION. I don’t know if they’re right, but it kinda fits that corporate woke virtue-signaling would actually be a cover for an effort to slash employee pay and benefits.
IS KELLOGGS NEXT? Dylan Mulvaney goes blonde and poses with Tony the Tiger at the Tony Awards.
Kellogg’s mascot “Tony the Tiger” appeared on the red carpet with trans-identifying male activist Dylan Mulvaney at the 76th Tony Awards and social media blew up, with many suggesting the cereal company was the next one to go woke, go broke.
The famed icon of the Frosted Flakes cereal ditched his red bandana for a bow tie on Sunday as he posed for pictures at the New York event with Mulvaney on his arm. Numerous images later surfaced on Twitter with a mix of comments about the cereal brand being the next one to possibly face a boycott. It comes after Mulvaney’s partnership with Bud Light led to the company’s loss in market value of some $27 billion by the end of May.
In accordance with the prophecy: Dylan Mulvaney Now Blackmailing Corporations By Threatening To Endorse Their Products.
AMERICA’S NEWSPAPER OF RECORD: Dylan Mulvaney Now Blackmailing Corporations By Threatening To Endorse Their Products.
THE MADNESS OF THE LEFT IS BELIEVING WORDS CAN REMAKE REALITY: Mulvaney Is Even Sicker Than We Thought.
EVERYTHING IS GOING SWIMMINGLY: Bud Light to buy back unsold beer following Dylan Mulvaney crisis.
STUPIDITY IS A CAPITAL CRIME: Anheuser-Busch Suffers More Mulvaney Wrath.
OPEN THREAD: Still not endorsed by Dylan Mulvaney.
UNEXPECTEDLY! Bud Light’s marketing leadership undergoes shakeup after Dylan Mulvaney controversy. Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen.
Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.
Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.
Heinerscheid did not immediately respond to an email requesting comment.
As Charles Cooke wrote last Thursday: Bud Light’s Not-So-‘Inclusive’ Marketing.
In explaining her mandate as Bud Light’s VP of marketing last month, Alissa Heinerscheid made sure to hit all of the requisite buzzwords. “If we do not attract young drinkers to come and drink this brand,” Heinerscheid warned, “there will be no future for Bud Light.” “What I brought to that” endeavor, she continued, “was a belief in, okay, what does ‘evolve and elevate’ mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.” “Representation,” Heinerscheid concluded, “is sort of the heart of evolution.”
As a non-native speaker of this peculiar form of English, I feel obliged to ask what all of this actually means. Evidently, Alissa Heinerscheid believes that these unusual strings of words provided a comprehensible answer to the question she was being asked. To me, they merely invite more inquiries. Heinerscheid took over in July of 2022. Are we to conclude that, before that point, Bud Light was uninclusive, heavy, and dark? That there were large numbers of Americans who suspected that Bud Light was quietly bigoted? That the country’s bars were chock full of anguished “young drinkers” worrying audibly about the presumptive social trustworthiness of Corona versus Allagash White? And if they were, are we to believe that they’ve been assuaged by the company’s mystifying decision to place the face of a performing minstrel atop its brand?
Heinerscheid’s bid for “inclusivity” has certainly succeeded — check out the enormous ratio of comments to retweets on Bud Light’s last communication so far on Twitter:
Meanwhile, in attempt to put a Band-Aid on its self-inflicted bullet wound, Budweiser is reduced to running an ad built around all of its old cliches: John Nolte: Patronizing Budweiser Ad Laughed off Internet After Dylan Mulvaney Debacle.
The ad reeks of 1) desperation and 2) an ad campaign where someone wrote the following phrases on a whiteboard—heart of America, hope in tomorrow, American spirit—and then smugly walked off in the certainty we RedStateTards would forget all about the transvestite who prances around like an astonished reindeer.
These scenes look like they were generated by AI prompts.
“Two firefighter bros, one black and one white, doing a shake-hands-hug.”
“Two trucker-looking bros sharing a Bud on a porch in the country.”
“A Keith Olbermann look-alike wearing a shoulder patch that says “LAND OF THE FREE” raising an American flag (but don’t show the full flag).”
The ad’s Twitter “ratio” is hilarious…
“Hey @Budweiser. What’s next on your agenda after mocking women? Are you going to ridicule disabled veterans? Demand to defund police? Maybe dabble in a little bit of antisemitism?” asked one.
“My favorite advertisement by a mile was the Clydesdales after 9/11. It was absolute perfection. After your embrace of the trans agenda, glorifying a man looking for his 15 mins of fame by mocking women. I will never buy, drink or serve your beer again. #BoycottAnheuserBusch,” said another.
“Transgender rights and inclusion are issues that are proving deeply polarizing,” a Newsweek scribe who refers to Dylan Mulvaney as “her” notes. “A survey by the Pew Research Center last year found that 38 percent of Americans believed that society had gone too far in accepting transgender people, while 36 percent said it had not gone far enough.
So why go there with your beer marketing? Say what you will about Don Draper, at least he knew how to move product.