Archive for 2023

SPIT OUT THE BLACK PILL:  Cosplaying Decay.

Yes, the situation is dire. We’re being invaded. But Americans are okay, and the result is not pre-destined.

OPEN THREAD: Enjoy your Saturday Night.

ARTIFICIAL INTELLIGENCE for music production.

Related (From Ed):

LIFE IN OUR BANANA REPUBLIC:

RUNAWAY POPULARITY: Drugmaker Norvo Nordisk limits obesity drug Wegovy in U.S. “Danish drugmaker Novo Nordisk said it will limit distribution of its low-dose versions of the wildly popular weight-loss drug Wegovy, to ensure that people already taking the drug will have enough supply. The medication is one of three drugs from a class known as GLP-1 agonists. These medications have been shown in studies to be effective for weight loss but have faced shortages amid a boom in sales triggered by celebrity endorsements, the company said in a statement Thursday.”

A UNITER, NOT A DIVIDER! The Left and Right agree: Boycott Bud.

If so, it won’t work, because the problem here isn’t so much Mulvaney as it is Alissa Heinerscheid and the execs at Bud and A-B. If not for her derogatory comments about Bud Light’s consumer base, the one-off can for Mulvaney may have passed with only a mild and short-lived impact. Other brands have gone farther in choosing trans endorsers; David wrote yesterday about Smirnoff and its massive parent Diageo, for instance, and Nike actually paid Mulvaney to endorse its line of sports bras with a ridiculous video that all but mocked the athleticism and skills of legitimate female athletes. Why didn’t those brands take the same kind of damage, at least thus far?

Because their execs didn’t go out of their way to insult the people who buy their product. This one-minute clip will likely get at least five lectures in the Death of Bud Light Harvard Business case study. In sixty-four seconds, Heinerscheid demolishes her career at A-B as well as any impression that the beermaker knows or cares anything about the people who buy its industrial-level lagers:

This is what happens when corporations take sides in social debates — especially when their executives either don’t know their customer base, don’t like their customer base — or in Heinerscheid’s case, both. The ignorance in this is breathtaking, and on a core level. People buy and drink beer for fun, at least aspirationally (it can’t be for the taste). They’re not buying it to get lectures on “representation,” they’re not buying it for the “equity,” and they’re certainly not drinking it to toast Mulvaney’s “womanhood.”

That’s why all of the marketing campaigns that preceded Heinerscheid worked. That “fratty, kind of out-of-touch humor” appealed to consumers’ desire for fun, and the opportunity for social connections that fun presents. Those ad campaigns got designed by people who not just understood the consumer base for industrial-scale beer but actually kinda liked the people buying it. Or at least liked their money enough to refrain from pushing lectures on “representation” as a rebuke to their “out of touch humor” and their desire for fun over political battles.

Anheuser-Busch (which one wag in Ed Morrissey’s comments section called “Tranheuser-Busch,”) whose parent company AB InBev brews or distributes a whopping 600(!) brands of beer worldwide will weather this storm as a whole, but Heinerscheid has done a fine job as a one woman wrecking crew making her former brand toxic across the aisle.

I WILL SHOW YOU FEAR IN A HANDFUL OF DUST: Ex-FCC chief, public TV advocate Newton Minow dead at 97.

Newton N. Minow, who as Federal Communications Commission chief in the early 1960s famously proclaimed that network television was a “vast wasteland,” died Saturday. He was 97.

Minow, who received a Presidential Medal of Freedom in 2016, died Saturday at home, surrounded by loved ones, said his daughter, Nell Minow.

“He wanted to be at home,” she told The Associated Press. “He had a good life.”

Though Minow remained in the FCC post just two years, he left a permanent stamp on the broadcasting industry through government steps to foster satellite communications, the passage of a law mandating UHF reception on TV sets and his outspoken advocacy for quality in television.

Sherwood Schwartz named the SS Minnow in Gilligan’s Island after Minow; and as the above AP obit notes, Minow’s 1961 speech “‘caused a sensation. ‘Vast wasteland’ became a catch phrase. Jimmy Durante opened an NBC special by saying, ‘Da next hour will be dedicated to upliftin’ da quality of television. … At least, Newt, we’re tryin’.’”

(Classical reference in headline.)

THE CURIOUS CASE OF RACIAL SHIFTING (Or, When Being White Isn’t Enough):

The Native American population in the United States has experienced an astonishing 86.5% growth between 2010 and 2020, according to the U.S. Census. Demographers argue that such a rate of increase is impossible to achieve through natural birth rates alone, leading to the conclusion that individuals who previously identified as white are now claiming to be Native American.

This phenomenon, referred to as “racial shifting” or “pretendian,” reflects a growing movement where people are fleeing their white identities rather than facing political or social persecution. In essence, a significant number of white folks have begun identifying as Native Americans over the past few decades largely as a way to abandon their white identity and identify with a marginalized group.

As Elizabeth Price Foley asked here in 2015, “If gender is merely a matter of self-identification, should not race be also? I have always thought that, given the affirmative action-laden higher education admissions process, applicants should self-identify as ‘black’ or ‘Native American’ whenever they so desire.  I mean, why not? If they feel black or Native American, should not they be able to claim such an identity, as Rachel Dolezal has done? Doing so would quickly cause affirmative action to collapse of its own ridiculous weight.”

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