READER GEORGE SPENCER says that you can’t fix Rolling Stone because it was never that cool anyway:

By coincidence, a few days I dug out some elderly crumbling copies of RS from the late 1960s and early 1970s. In their own dope-y way (pun intended), they’re just as rubbishy as Maxim. If you’re in the narrow demographic/psychographic audience that RS wants to attract, you think it’s cool. If you’re not in that group, RS is uncool. Advertisers would like our 40-something age group to instead read My Generation magazine, a magazine that publishes 1975 era content for mature adults. It’s published by something called the AARP. A recent issue ran a feature on the late Ken Kesey in which he bragged about dropping acid every Easter and going to church with his mother. Hmmm…maybe I’ll stick with the Wall Street Journal.

What? Next you’ll be saying we should make our own coolness instead of getting it from a magazine!