NICK DENTON has just discovered the wonder of CafePress. Basically, here’s how it works: You go to their website, set up an account, and then follow a menu and upload your graphics. Then you have a store, like this one where people can buy stuff. They order the stuff; it’s manufactured to order, usually that day, and CafePress handles credit cards, shipping, etc. You get the markup, which you choose, above their base price.

If you’re gonna sell a lot of stuff, it’s much less profitable than having it made in quantity. But if you’re not, it lets you get an online swag shop up and running with no initial investment, and very little effort. I love stuff like this.