“He’s Immature, He’s Inexperienced — In Over His Head.” Really, a mistake to pick this fight. More here. “Let’s face it: what’s most threatening to the Obamists isn’t merely what Rush says, it’s his lack of fear in doing so.”

But as Frank Luntz noted, people aren’t afraid of Obama anymore. Which will force him to fall back on . . . substance.

UPDATE: A reader suggests I was too pithy. I meant it was a mistake for the Obama people to pick a fight with Rush Limbaugh — especially in making it personal with the NFL thing. He’s going after them hammer-and-tongs, and this phrase was carefully chosen to be repeated a lot, and to stick.