JACK SHAFER on the FTC’s mad power grab. “The guidelines have to be read to be believed. They are written so broadly that if you blog about a good and service in such a way that the FTC construes as an endorsement, the commission has a predicate to investigate. The only way to stay on the FTC’s good side is with a ‘clearly and conspicuously’ posted disclosure of the ‘sponsors’ who provided you with the good or service (or money) to blog about the good or service. As I read the guidelines, the FTC could investigate you if you did disclose but it was not satisfied with the disclosure.”