ADAM COLEMAN: It’s the Economy, Stupid: Why the Midterms Were Predictable. “When you’re glued into politics, reading blogs, scrolling through social media, you get inundated with niche issues and everyone is trying to convince you that this is the defining problem that will swing an election. . . . Right or wrong, the economic woes of the public will always be put at the feet of the president. If the stock market sucks, it’s the president’s fault. If you can’t afford DoorDash like you used to, it’s the president’s fault. The midterms are the way for the American public to punish the president in power. Yes, the typical political discussions matter, like quality of candidates etc. However, if people are angry and emotional, they don’t generally make rational decisions. If the reason for them voting is based on spite, do you really have a chance of changing their minds? You can’t fact your way out of shifting an emotional voter.”