YES, YOU SEE THIS HAPPENING ALL THE TIME: “Be warned. The Left is trying to make men who exercise, set goals, and adopt masculine roles ‘feel gay’ as a way to embarrass them and reduce their societal influence. This persons view isn’t a serious critique, it is a political attack.”
The goal is always to denormalize normal things, and normalize abnormal things. This would be more effective if normal people paid attention to what academics say, which is no longer the case.