TAKING THE WSJ WEBSITE from subscription to free?

News Corp.’s Rupert Murdoch has said he might make the Wall Street Journal’s Web site free, a shift that could compel Pearson to do the same with the online version of its Financial Times. . . .

“It would be an expensive thing to do in the short term. In the long term, it may be a great thing to do,” Murdoch said this week as he sketched his plan for the future of Dow Jones.

Hmm. I think the WSJ is one of the few publications of its type that can make a subscription model work.