GETTING PEOPLE TO DRIVE LESS: Good for the environment, but bankrupting toll roads: “Traffic on thirty-three toll facilities dropped 4 percent in December 2008 compared to 2006 — the largest such plunge since data was first collected in 1970. Revenue did not fall as sharply as traffic because most of the toll roads introduced sharp rate hikes to cover losses. During the same period, stand-alone toll road revenue dropped only 1.5 percent. For some roads, that may not be enough.” So if fewer people are driving on them, raise the prices! Makes sense to me!
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