I JUST WATCHED BILL O’REILLY OFFER A NON-APOLOGY APOLOGY on the Hot Air matter — sorry, but totally inadequate. O’Reilly misrepresented something as Hot Air’s when it came from a commenter — either deliberately, or because he’s got a lousy staff that misinformed him — and he should have apologized frankly. He didn’t, and his wriggly response made him look worse. Earlier on the show he talked about the New York Times losing the trust of readers; later in the show he bragged about his own ratings. Perhaps he should consider that the Times’ fate might become his, if he squanders the trust of viewers in Times-like fashion. . . .

UPDATE: Video.