JOEL KOTKIN: Soccer Moms are giving way to Single Woke Females – the new “SWFs” – as one of the most potent voting blocs in American politics. “Their power is growing thanks to the demographic winds. The number of never married women has grown from about 20% in 1950 to over 30% in 2022, while the percentage of married women has declined from almost 70% in 1950 to under 50% today. Overall, the percentage of married households with children has declined from 37% in 1976 to 21% today.”
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