ROBERT X. CRINGELY: “I have a pretty good idea where we’ll find the founders of that Google-beating start-up. I think they are working right now at Google. Google is an amazing entrepreneurial petri dish. Yet at the same time, it is doomed to disappoint nearly every entrepreneurial type who works there. This is key: Google is sowing the seeds of its own eventual destruction. It can’t help doing so. . . . Google has designed a working environment that provides almost everything their technical people need except a guaranteed sense of satisfaction.”