OH, JEEZ, GET A SENSE OF HUMOR:

The retail chain has been promoting a £30 sex toy called the iGasm, a device which connects to any music player and offers users an erotic vibrating treat in time to the beat.

A News of the World report claims Apple is furious about Ann Summer’s promotion of the device, and is demanding all posters for the gadget be taken down, under threat of court action.

This seriously conflicts with Apple’s young, hip, carefree marketing, er, vibe.

UPDATE: “Apple isn’t fun any more.”