JIM GERAGHTY WONDERS ABOUT TERRORIST GROUPS’ MARKETING SAVVY:
How did “KONGRA-GEL” (Kurdistan People’s Congress) ever get past the focus groups? It sounds like a hair care product.
Of course, for really bad product-naming, you’ve got to hand it to the Moro Islamic Liberation Front, whose initials produce a lot of, um, non-Islamic hits on Google.