Interestingly, while Bush slightly improved his standing among frequent churchgoers, by about a point in 2004, his support grew by 3 to 4 points among those attending seldom or never.
Yep, it was the atheist vote that really put Bush over the top in 2004.
I guess that’s why he’s always careful to speak respectfully of those who “choose not to worship.” More of Karl Rove’s genius!