NEWS FROM NIELSEN ON THE RESTAURANT RECOVERY:
The latest on-premise (bar / restaurant) research from Nielsen CGA, based on a survey of 1,600 consumers (from June 5-7) within California, Texas, New York and Florida about their most recent on-premise habits.
Here are some highlights:
. Return to on-premise
. 30% of consumers have been out to eat in bars/restaurants to eat in the last two weeks.
. Pre-COVID-19, approximately 82% of total U.S. consumers visited bars/restaurants for a meal at least once every two weeks, revealing there is still much more capacity to fill.
. 12% of consumers have been out to drink in bars/restaurants in the last two weeks
. Of those who have returned to the on-premise, 20% have visited just once, while 38% have done so twice.
. Promisingly a large number have had a high frequency of visits; 42% of consumers have visited 3 times or more in the last two weeks
. Those who have not returned to eat or drink said the biggest concerns are not feeling safe being in close proximity with strangers in these places (45%) and not feeling safe going out at the moment (41%)
Plus:
We also consulted consumers on the impact recent protests have had on their decision to go out to the on-premise.
. 57% remained unaffected
. 35% decided not to go out due to the protests.
So there you are.