CARLA PASSINO AT POYNTER.ORG WRITES about InstaPundit’s traffic: “Call it the revenge of editorial over marketing.”

Yeah, the InstaPundit Marketing Department is running on a pretty lean budget. Uh, do T-shirts and such count as “marketing?” If so, the Marketing Department is actually running at a (tiny) profit. And the InstaPundit Lunchbox (“what all the cool blogger kids carry their lunches in!”) is even on sale for back-to-school!