WELL, GO FIGURE: Kroger sweetens employee benefits as it moves to ramp up hiring.

Kroger is introducing a program to support continuing education for all part-time and full-time associates following six months of employment.

It is also increasing the company match for its 401(k) program to 5 percent, up from 4 percent previously.

It is investing $5 million more into a program that aids associates during times of hardship.

Last week, Kroger said it planned to hire for 11,000 new positions, including 2,000 management roles. At that time, it said would invest $500 million in associate wages and training and development over the next three years.

The grocer has attributed the investments to more funds as result of recent tax law changes.

If the GOP has any sense (I know, I know), it’ll be running ads with this kind of news between now and November.

Well, they’d better: Poll shows tax reform’s popularity with voters is shrinking. It’s not enough to do things for voters. You have to make sure they know what you did.