CHANGE: Automakers Turn to Subscribing to Lure Commitment-Phobic Customers. “As with leasing, one of the main attractions of subscribing to one of these services is that you don’t own the car and therefore don’t have to swallow the bitter pill of depreciation. But these subscription plans go further. Most cover registration fees, maintenance, and insurance, and some allow the customer (pardon us, “subscriber”) to switch vehicles on demand. Add to that the convenience of potentially having the vehicle delivered right to your doorstep, avoiding the hassle of negotiating with a salesperson, and possibly never having to step foot in a brick-and-mortar dealership again, and the prospect of subscribing to your next new car or truck—instead of buying or leasing it—sounds promising.”