IS ROGER GOODELL SECRETLY IN THE PAY OF NASCAR OR SOMETHING? Shock poll: NFL now least liked sport, core fans down 31%.

Over just one month of player, coach, and owner protests of the flag and National Anthem, the National Football League has gone from America’s sport to the least liked of top professional and college sports, according to a new poll.

From the end of August to the end of September, the favorable ratings for the NFL have dropped from 57 percent to 44 percent, and it has the highest unfavorable rating – 40 percent – of any big sport, according to the Winston Group survey provided exclusively to Secrets.

Worse for football, which was already seeing lower TV ratings and empty stadium seats, the month of protests and complaints about them from President Trump drove core fans, men 34-54, away, the most significant indicator that NFL brass aren’t in touch with their base.

The problem is, the people running the NFL — like the people running many institutions — care more about approval from their social peer group than they do about the opinions of their customers, or even the performance of the institutions they run. The solution is to get people from a different social peer group, one more like the customers, to run things, but that’s hard given the tremendous homogeneity of America’s ruling class.