MCRIB EVERLASTING. So when I practiced law, I supposedly had a “tertiary area of expertise” in food & drug law. For a junior associate, all expertise is really tertiary, but one of my first projects was to call state food regulators and ask if it was okay to sell a sandwich that wasn’t slow-cooked over a hickory fire, and didn’t contain any actual rib bones, as a barbecued rib sandwich. And yes, it was the McRib.