NEWS YOU CAN USE: How To Lose A Public Relations Battle On The Internet. “For the media, GamerGate is an opportunity to sneer and bully from the safety of venture-funded ivory towers. But that battle has already been lost: the smear tactics failed. Now, for #GamerGate supporters, this is a war for the soul of the games industry. Gamers don’t care any more that these journalists hate them. They’re fighting a war they intend to win – a war that simply doesn’t require positive headlines to succeed.”