JAMES TARANTO: Yes, We Can — Wait: Want medical insurance? Get in line.

But it was the line photos that we found arresting. And it’s clear McGuinness was advancing a White House line. Press secretary Jay Carney opened his daily briefing yesterday with the following gasconade: “As you can see by the lines around the country this weekend, we are seeing a surge in enrollment.”

The first thing we thought of when we saw the pictures was the photos we’ve recently seen on Twitter of Venezuelans waiting in bread lines. Waiting in line to purchase necessities is a characteristic not of a prosperous free society but of command economies under repressive regimes. Closer to home, one doubts even the Transportation Security Administration would be so tone-deaf as to advertise long airport lines as an indication it’s doing a great job.

So what in the world could the White House have been thinking? Here’s a guess: They look at the ObamaCare lines and think not of communist subjects queuing up for bread or toilet paper, or Americans for driver’s licenses, but something more like the lines of consumers eager to be the first to get the new iPhone or the latest Harry Potter book. Affluent people often wait in line for things about which they have a particular enthusiasm–or for special experiences, like an amusement park ride, concert or meal at a favorite restaurant.

One obvious difference is that whereas the iPhone and Harry Potter queuers are eager to get the new thing first, the ObamaCare ones are presumably anxious not to miss the deadline (even if it’s not rigorously enforced). ObamaCare lines might have been impressive if they’d begun to form in the last days of September. At the end of open enrollment, the White House boast is akin to the IRS’s citing a “surge” in filing of tax returns two weeks from now as evidence that the income tax system is popular and well designed.

Well, as Chief Justice Roberts informed us, ObamaCare is a tax.