I HOPE THEY’RE AS SUCCESSFUL HERE AS THEY HAVE BEEN EVERYWHERE ELSE. BUT, YOU KNOW, ETERNAL VIGILANCE AND ALL THAT. Gun control activists open new front: Corporate America.

Still reeling from the stinging legislative defeats of 2013, proponents of tougher firearm regulations are increasingly turning their focus to private sector campaigns.

Gun control groups have claimed victories in recent months, successfully pushing Starbucks to declare guns unwelcome in stores and persuading Facebook to crack down on unregulated firearm solicitations.

With no end in sight to the congressional gridlock that has thwarted more stringent federal gun laws, groups say they will continue to apply pressure on major companies.

Message to The Hill: It’s not “gridlock.” It’s “a consensus in favor of civil rights.”