AN IDEA SO CRAZY IT JUST MIGHT WORK: DirecTV Combats Weather Channel Price Hikes By…Actually Showing People The Weather. Note the importance of focus: “In The Weather Channel’s case, their belief that they somehow held an exclusive over weather forecasting, combined with the fact that they have increasingly gotten worse at their one and only job, has given DirecTV the upper hand in the ongoing feud.”

The Weather Channel jumped the shark when it started naming winter storms.