NOW SHIPPING: The Kindle Fire HDX. If anybody out there bought one, I’d like to hear if the “Mayday” button works as well as it does on the commercials.

Also shipping: The new Kindle Paperwhite.

UPDATE: That was fast! From the comments: “Just got an HDX last week and have used ‘Mayday’ twice. Works as advertised. Very nice. Portent of things to come on other devices?”