VIRGINIA POSTREL: Enhanced Viagra Site Won’t End Male Embarrassment. “If you’re going to take Viagra, you would be wise to see a physician first. But a lot of patients are still determined not to. Maybe they’re too embarrassed, or maybe they think they just can’t spare the time. So instead of taking the risk of an online questionnaire in lieu of an exam, they take the larger risk of buying drugs with unknown formulations from sources with uncertain identities. If something goes wrong, no one can be held responsible. Pfizer’s new site will undoubtedly pick up a few patients who search ‘buy viagra online’ and just want to renew their prescriptions. But aside from search engine results, it offers little you can’t already get from CVS.com. As long as a real bottle of Viagra requires a visit to the doctor, even the most clearly branded site won’t do much against counterfeiters.”

Obviously, then the solution — as with Plan B — is to make it available over the counter. With no age limit.