MORE ON THE FLIP VIDEO CAMERA, mentioned below, as Jack Lail weighs in on its utility for professional media. “We’ve been using the PureDigital’s cameras for reporter shot video since before the company came up with the Flip name. The newer, “Ultra” models are as excellent for shooting short news clips as they are for that unforgettable family moment. Put the HD Canon in its case and try one!” I guess I’m going to have to try one of these out myself.