JOHN ELLIS: What Romney Has To Do To Win: “The key to a Romney victory is not to defeat President Obama; that would be a byproduct. The key is to make the case that the Blue Social Model is truly dead, that a new model is urgently needed and to present the first rough draft of what the new model might look like. Points one and two are an open-and-shut case. Point three is much riskier, obviously, but will (over time and with repetition) sharpen the points of difference.”