CIRCLING THE DRAIN: Newspaper Ad Revenues Fall to 50-Yr. Low in 2011. “The decline in newspaper ad revenues to a 50-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. Last year’s ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 billion spent in 2000.”
Some of it’s technological, but some of it’s the loss of credibility that happens when you become outright partisan flacks.