BOOK-COOKING FAIL: New rules don’t stop newspaper circulation fall: Most big newspapers still lose circulation despite new rules counting more copies. “The figures released Tuesday, for the six months ending in March, mark the first time that newspapers have calculated circulation under the looser guidelines from the Audit Bureau of Circulations. Among other things, the changes allow publishers to include free copies given to newspaper employees and local schools; before copies had to be bought to be counted. The changes also make it easier for newspapers to lump separate editions under different titles into one total.”