MEGAN MCARDLE: The Joy Of Not Cooking: High-end retailers are counting on us to spend more money on our kitchens— even as we spend less time in them. Watching the house shows on HGTV I always see people going on about how moving into a house with a high-end kitchen will inspire them to cook more. My guess is that the inspiration wears off pretty quickly. (I also wonder if they’ll entertain as much as they think when they pick out house features that are “great for entertaining.”) Hey, selling a fantasy is part of selling, and we are still rich enough, for the moment at least, for people to buy the fantasy. Megan’s grandmother probably wasn’t.