POLITICO: Obama faces brave new Web world. “In 2008, the Obama team maintained remarkable discipline over the free-floating new media by making Obama’s own website the central social network for supporters, executing hostile takeovers of ‘unofficial’ Obama social media pages and taking full advantage of the one-way medium of email. In 2012, however, the Obama campaign and his Republican rivals will have to grapple with the reality that the entire new media world has shifted again.”