WIRED WRITES ABOUT Caterina Fake’s Hunch.com site. “Ultimately, it isn’t just helping people shop for cars — it is getting its users to volunteer a truly impressive amount of unique psychographic data. Just as Google built a vast index of the Web and Facebook constructed a model of our social connections, Hunch is assembling an extraordinarily rich and detailed picture of each user’s taste. From there it can claim to know or extrapolate everything that a person likes or would like. ‘The ultimate goal of the company is to map every person on the Internet to every object on the Internet, be that a product, a service, or a person,’ Fake says.”