SO DOES THIS MEAN ED BEGLEY, JR. EATS BABIES? Can organic produce and natural shampoo turn you into a heartless jerk? “New research by Nina Mazar and Chen-Bo Zhong at the University of Toronto levels an even graver charge: that virtuous shopping can actually lead to immoral behavior. In their study (described in a paper now in press at Psychological Science), subjects who made simulated eco-friendly purchases ended up less likely to exhibit altruism in a laboratory game and more likely to cheat and steal.”
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