December 11, 2009

FAIRNESS: People see money differently than goods. “If it’s something that has its own intrinsic value – in-kind goods such as food or vacation days – people are more likely to see equal distribution of such items as fair. But if it’s something that is only valuable when it’s exchanged – such as money or even credit card reward points – ideas of fairness shift to a more market-based attitude. In that case, the thinking is that people should receive according to what they’ve contributed.”

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