December 3, 2009

TIGER WOODS, IMAGE, AND INFIDELITY. Is infidelity an external force, something that “takes down” a man? And Tiger may be only human, “but wasn’t Tiger Woods perceived as a special god-like man? And isn’t that key to the most lucrative aspect of his career, endorsements?”

UPDATE: Reader Michael Newton writes: “Tiger was respected and admired not just for winning golf tournaments, but for his discipline and concentration. So many of his ads play up the ‘mental’ part of his golf game. Now we find out he lacks discipline away from the golf course and he looks like a charlatan selling us a bill of goods.” Everybody’s human, and nobody’s without flaws. But those who let themselves be built up into something more than human tend to find that people are disappointed when they turn out to be human after all.

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