ANNALS OF MARKETING, WEIRD EDITION: The Weezer / Snuggie Bundle:

Alternative-rock band Weezer, known for its hipster coolness, is using possibly the uncoolest thing on the planet to promote its new album: a blanket with sleeves. If you buy a Weezer Snuggie (a Wuggie) for $30, you get their new album, “Ratitude,” for free. They also have a deluxe pack, where you get a ZEBRA Snuggie and a special edition of the CD that has four extra tracks.

Is it a sign of the times?