THE MYSTERY OF CHEAP LOBSTER. “Way before our current recession began, lobstermen were doing such a good job conserving their resource that beginning in the 1990s, they were already catching more lobsters than the market could sustain. There’s never been enough demand for all those live lobsters.” Well, I’ve done my part. I sent my brother and his wife live lobsters via Amazon not long ago. They showed up in perfect shape, and were reportedly delicious.