SHIFTS IN MATE PREFERENCES: “Mate preferences studies show big changes in preferences since the 1930s. Men measure women more by their esthetics and income while women care less about whether a guy is nice.” Is it all about evolution and declining social constraints? “Strip away tradition. Strip away religious beliefs. What happens? Men and women are looking at each other in ways that seem even more influenced by their evolutionary heritage. The mating market looks like it is becoming more competitive.” Interesting discussion in the comments.