WHY EFFICIENT LIGHT BULBS fail to thrive. “Incandescent light sources typically are very flattering in terms of rendering skin and enhancing how we look. Consumers got used to a very high level of color quality in the home. Compact fluorescents can be some departure or produce less color quality in terms of rendering color inside a space. Some fluorescents are very good, but many are not. . . . There’s no reason today why we shouldn’t be using all energy efficient technologies in the home. The reason we’re not is consumers don’t like this technology.”