THIS IS INTERESTING: “Blogs change how carmakers deal with media:

As Detroit’s automakers struggle to keep market share and make money, a new breed of watchdogs is emerging on the Internet. They post regular columns on Web sites and send out e-mail newsletters providing blunt, and often colorful, analysis of the auto industry. . . . Whether the companies like them or not, the Internet sites are increasingly pushing information to the public, said David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich. They quickly circulate news and ideas about the auto companies.

This is happening pretty much everywhere.