GET WOKE, GO BROKE: “Effectively, it took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it.”

Plus:

Robert Lachky, a former chief creative officer at Anheuser-Busch, said the decision to work with Mulvaney was a mistake, according to the Post-Dispatch.

“The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said. “People don’t like getting preached to, especially when it comes to drinking beer.”

Do tell.