CHRIS ANDERSON RUNS THE NUMBERS and declares a mainstream media meltdown.

UPDATE: Reader Frank Hujber emails:

Regarding your post on the media meltdown, every six months or so, we encounter an article disparing why the loss of the male audience. Every time, I parse the article and try to find the organization responsible for the survey, and I send them an email pointing out to them the possibility that perhaps they are not showing men enough respect. I might be wrong, but in my view, the media gives so much to the women’s point of view that they demonstrate disrespect, or at the very least, dismissiveness, for men and masculinity and fatherhood. I’m convinced that this is the reason men are no longer interested in watching anything but sports.

Anyway, whether I’m right or wrong, I never even get the shortest of replies. It occurs to me that they’re so well steeped in their own view that they won’t even listen to the notion that they might be wrong.

It seems like there MIGHT be some significant business opportunity there.

You’d think. This is a theme that’s been addressed here before. Send ’em a link to Doris Lessing! Or, if you’re really angry, to Steve Verdon. Yeah, people notice this stuff.