TERRY HEATON looks at TV news in a postmodern world:

The extent to which the public – in the form of citizens media – can undercut the revenue bases of professional journalism will determine how well institutional media will withstand the onslaught. Since media revenue is audience-driven, however, this is one institution that’s headed for the tar pits, because – at core – the advertising industry doesn’t really care about things like tradition and history. Where that wealth gets redistributed in the economy is anybody’s guess, and that’s why the entry of Venture Capitalists into the citizens media game is so significant.

(Via Joe Trippi).