HISTORY: When the New Generation of Olds Killed Your Father’s Oldsmobile. “Instead of bridging generations, the ‘Not Your Father’s Oldsmobile’ effort alienated people of all ages, and has been be blamed for hastening Oldsmobile’s irrelevance and eventual death a decade down the road from the marketing campaign’s kickoff. Before that happened, however, things got weird. How weird? Like, ‘Leonard Nimoy’s daughter’ weird.”
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