SOME INTERESTING THOUGHTS ON BLOGS AND THE BRITISH ELECTIONS:

For decades the national conversation in most western countries has been directed by a few talking heads. Newspapers play important roles but all the evidence suggests that broadcasters have possessed the greatest potential to frame public debate. British politicians have known that communicating their message depends upon getting the nod from a small number of powerful figures in the broadcast media.

The editor of BBC1’s six o’clock news bulletin can make a minister’s day by putting his department’s latest announcement at the front of the bulletin. Hearing Huw Edwards say something positive about that afternoon’s policy launch will even put a smile on Alastair Campbell’s face. . . .

But the blogosphere will become a force in Britain, and it could ignite many new forces of conservatism. The internet’s automatic level playing field gives conservatives opportunities that mainstream media have often denied them.

An online community of bloggers performs the same function as yesteryear’s town meetings. Through the tradition of town hall meetings, officials were held to account by local people. Blogger communities are going to be much more powerful. They will draw together not only local people but patients who have waited and waited for NHS care. They will organise parents of disabled children who oppose Labour’s closure of special-needs schools and evangelical Christians who see their beliefs caricatured by ignorant commentators.

All this should put the fear of God into the metropolitan elites. For years there have been widening gaps between the governing class and the governed and between the publicly funded broadcasters and the broadcasted to.

Interesting, and since the gap is probably wider in Britain than in America, it’s certainly possible that the impact will be greater — though not, I’d imagine, if the establishment media can help it.