EMBARRASSING REVELATIONS:

The American Civil Liberties Union is using sophisticated technology to collect a wide variety of information about its members and donors in a fund-raising effort that has ignited a bitter debate over its leaders’ commitment to privacy rights.

Some board members say the extensive data collection makes a mockery of the organization’s frequent criticism of banks, corporations and government agencies for their practice of accumulating data on people for marketing and other purposes. . . .

The group’s new data collection practices were implemented without the board’s approval or knowledge, and were in violation of the A.C.L.U.’s privacy policy at the time, said Michael Meyers, vice president of the organization and a frequent and strident internal critic. Mr. Meyers said he learned about the new research by accident Nov. 7 in a meeting of the committee that is organizing the group’s Biennial Conference in July.

He objected to the practices, and the next day, the privacy policy on the group’s Web site was changed. “They took out all the language that would show that they were violating their own policy,” he said. “In doing so, they sanctified their procedure while still keeping it secret.”

With nonprofits, just as with for-profits, it’s usually about the benjamins.